Our story
We started Paws of the North because nothing on the shelf felt like our dogs.
Generic prints. Cartoon huskies. Nothing that captured the raw, snow-loving, stubborn-as-hell creatures we share our lives with. So we made it ourselves.
The team
Four owners. Eleven huskies. One mission.
We're a small team of four women based across Norway, Canada and the US — all of us husky owners first, designers and writers second. Every product we ship and every guide we publish gets the "would I use this with my own dog?" test.
We don't drop-ship. We don't outsource our blog. We're a real community of people who genuinely live the pack life, and we want to build something for people like us.
What we stand for
Built on four simple values
These aren't slogans on a wall. They're the filter every product, every photo and every blog post has to pass before it goes live.
Honest about huskies
We show the howling, the shedding, the prey drive. Real dogs, not stock photos.
Quality you can feel
Heavyweight cottons, ceramic-fired mugs, prints that don't peel after one wash.
Greener than yesterday
1 tree per order, recycled packaging, climate-paid shipping. Always improving.
Community first
Owners co-create with us. Your stories shape the next drop and the next guide.
The journey
From one howl to a global pack
2021
First sketch
A design on a kitchen table after a 6 a.m. snow walk.
2022
First drop
200 tees printed in a friend's garage. Sold out in 11 days.
2023
Going global
Free worldwide shipping launched. Pack members in 20+ countries.
2025
Husky guide bank
Launched a free, ever-growing knowledge base for husky owners.
Our green promise
One order, one tree.
Huskies belong to the cold, forested north — and those forests are shrinking. We partner with reforestation projects to plant a tree for every single order, with a focus on boreal regeneration. So far, our community has planted more than 18,000 trees together.
Learn more about our impact →Want to be part of the pack?
Shop the collection or dive into the blog.